If business-relevant information is not well managed, secured and analyzed, it can become an underutilized asset or ”worst case”a legal and competitive liability. Nearly all of the IT and business executives who responded to a recent survey recognize this risk, and say they understand the importance of having an enterprise information management (EIM) strategy. Even so, less than one-third say EIM is a strategic priority. That situation needs to change, and CIOs are well positioned to raise EIM’s profile and adoption. It is increasingly important that technology leaders take on this responsibility. Exploding data volumes and formats, pressing business demands and industrywide trends are escalating the need for better information management, and raising the risk for organizations that do not establish comprehensive EIM strategies.