[KPMG] Almost all C-suite executives at large enterprises believe data and analytics (D&A) are important to their business, but most are struggling to become data-driven businesses — and more than half say they don’t even know what data to collect.

The truth is that most business leaders are not yet able to visualize or contextualize what D&A can deliver.It’s not easy for many of today’s business leaders to fully realize the quantum shift that smart data and analytics will have on organizational performance, adds David Stone, Managing Director with KPMG in the US. It’s like asking the Wright brothers how they planned to land their airplane on an aircraft carrier when they were still just struggling to fly an extra foot.”
Survey Results