With the rise of technology, it would seem that time spent developing "hard skills" would be useful. It's easy to think that future-proofing your sales career would come from product knowledge and getting the latest industry certifications. Likewise, learning the ins-and-outs of AI, CRM platforms, and marketing automation stacks seems an obvious place to focus [...]

What can you do to give your digital transformation the best chance of succeeding? Experts point to a few critical pieces of the puzzle, such as changing the culture of IT, identifying and convincing stakeholders across the business, and connecting transformation to a meaningful vision for the company. We know the possibilities of digital technologies [...]