(Forbes/McKinsey) Data on its own, is nothing more than 1s and 0s. The companies that succeed today do three things well:

1. Use analytics to identify valuable opportunities.

2. Start with the consumer decision journey.

3. Keep it fast and simple.

This goldmine of data is a pivot-point moment for marketing and sales leaders.

Read more here…

2016-03-31T14:25:34+00:00